before starting to design, you need to design a strategy


Developing an effective strategy is just as important as creating the design itself. What is my approach?

Like any project, I start with research because it is critical to begin by understanding the problem.

Synthesizing research is all about critical thinking — what opportunities exist? Where can we differentiate?

I develop a strategy with creative partners, discussing goals and problems to solve. Out of this, I develop a design strategy and vision.

The final task with a creative strategy is to share it and get feedback. It should evolve as the business evolves.

selected projects

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designing the voice experience for MBUX

I was the UI concept lead, responsible for the new in-car voice interface and user experience for Mercedes-Benz!

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other projects by topic