Developing an effective strategy is just as important as creating the design itself. What is my approach?
Like any project, I start with research because it is critical to begin by understanding the problem.
Synthesizing research is all about critical thinking — what opportunities exist? Where can we differentiate?
I develop a strategy with creative partners, discussing goals and problems to solve. Out of this, I develop a design strategy and vision.
The final task with a creative strategy is to share it and get feedback. It should evolve as the business evolves.
I worked with famed entrepreneur, now investor, Andrew Chen to develop concepts for free rides on Uber!
The website was advancing and improving while the mobile product lagged behind. I proposed some changes and enhancements to try and bring them back together.
I had an idea for enhanced micro-blogging on Twitter, that i tried to turn into a product!
As the design team lead and project lead, I was responsible for a new cloud-based ERP system.
I joined one of Amazon's startup subsidiaries as the first designer to develop new analytics products.