it's about the user, not the product


As i continued in my career, I began to realize that graphic designers were often ignored until the end of the process.

To help change that situation, I transferred the conceptual thinking skills I learned from graphic design to interaction design roles.

By following user-centered design methods, I apply my design skills in new and different ways, to help lead product development.

Today, I have successfully lead the design and development of creative strategies for many different kinds of products, some you may have used!

selected projects

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designing web analytics tools for Amazon

I joined one of Amazon's startup subsidiaries as the first designer to develop new analytics products.

related essays from my blog

other projects by topic