Who is the customer?
I had seen some behaviors on Twitter where people post images of text as a way to extend the character limit. I needed to dig a bit deeper on who would actually use this type of service, but it is definitely a certain segment of Millennials.
What are their goals?
Using images of text as a way to extend character limits on Twitter is an interesting "hack" and it's clearly something people are still doing these days. It's a way to be able to write more and share more insightful ideas. It also reduces the complexity of threading, since everything is all contained in one tweet!
What are their pain points?
There are 2 aspects to this that affect people. First, as already mentioned, are the character limits. At the time I was working on this, it was the original character limit of 140 characters. But even now with 280, people are still posting images of text.
Secondly, blogging services are quite powerful, but also more complex. Simply writing and sharing content can be somewhat daunting because many of these services (e.g. Wordpress) contain features used for "professional authoring".