Designing for simplicity
Alexa Internet (a subsidiary of Amazon since 2002) is well known for it’s site rankings and trend data. But in order to help the company reach profitability, Alexa set out to create a new class of products focused on delivering on-site analytics to site owners. I was leading the UX design effort for the new products. Dashboard information systems can be complex, and it is important to get the user experience just right. Even more challenging was how little time there was to complete everything.