It's about the user, not the product.

As I continued in my career, I began to realize that graphic designers were often ignored until the end of the process, applying style to things other people dream up.

To help change that situation, I transferred the conceptual thinking skills I learned from graphic design to interaction design roles.

By following user-centered design methods, I apply my design skills in new and different ways, to help lead product development.

Today, I have successfully lead the design and development of creative strategies for many different kinds of products, some you may have used!

Selected Work