it's about the user, not the product.

As I continued in my career, I began to realize that graphic designers were often ignored until the end of the process, applying style to things other people dream up.

To help change that situation, I transferred the conceptual thinking skills I learned from graphic design to interaction design roles.

By following user-centered design methods, I apply my design skills in new and different ways, to help lead product development.

Today, I have successfully lead the design and development of creative strategies for many different kinds of products, some you may have used!

Selected projects

The new voice experience for Mercedes-Benz

I was the UI concept lead, responsible for the new in-car voice interface and user experience for Mercedes-Benz.

A powerful new ERP system for Sage Software

As the User-Centered Design team lead, I was also the project lead and agile product owner for the redesign of a new cloud-based ERP system.

A new web analytics platform for Amazon

I joined one of Amazon's startup subsidiaries as the initial designer. I helped develop a variety of new products, including this one, a new analytics platform.

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