The first step to creating good design is creating a good strategy.
Developing an effective strategy is just as important as creating the design itself. What is my approach?
Like any project, I start with research because it is critical to begin by understanding the problem.
Synthesizing research is all about critical thinking — what opportunities exist? Where can we differentiate? What is working well?
I develop a strategy with creative partners, discussing goals and problems to solve. Out of this, I develop a design strategy and vision.
The final task with a creative strategy is to share it and get feedback. It should evolve as the business evolves.