Creative Strategy

Developing an effective design strategy is just as important as creating the design itself. Like any project, I start with research because it is critical to begin by understanding the problem. By partnering with organizations, discussing goals and problems to solve, while studying technology and people, I develop effective design strategies that benefit the company and provide value to the customer.

  • I helped create a concept for free, ad-supported Uber rides.

  • I designed a concept that establishes feature parity for Quibb.

  • I designed a powerful ERP system for Sage Software.

  • I designed a unique analytics tool for Amazon.

  • I designed the voice experience for Mercedes-Benz.